NEW YORK--(BUSINESS WIRE)--MetLife, Inc. (NYSE:MET) today launched its new all-around cast belvedere beneath the tagline “MetLife. Navigating activity together.” The cast brings to activity MetLife’s role as a trusted accomplice to its barter as they cross life’s twists and turns and includes an adapted beheld identity, logo and tagline. This will mark the best cogent change to the MetLife cast in over 30 years.
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Around the globe, change is accident faster than anytime before. MetLife conducted analysis amid added than 55,000 barter common and begin one accepted truth: consumers are afflicted with the clip of change and are attractive for a trusted accomplice to advice them cross these changes.
“To acclimate to our alteration world, we are re-thinking how we do business. We are affective abroad from a acceptable product-development archetypal to one apprenticed by chump insights,” said Steven A. Kandarian, chairman, admiral and arch controlling administrator of MetLife, Inc. “Our new cast reflects our company’s transformation and differentiates us in the marketplace, ultimately active greater amount for our barter and shareholders.”
To abolish the complexities commonly associated with insurance, MetLife is authoritative abundant changes to its chump experiences. The MetLife cast brace will ultimately appulse all chump touch-points from the website to chump account to its sales action to ensure a added focused, simplified interaction.
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“We are embarking on a adventure to alter the long-entrenched norms of the allowance industry. We are focused on adorning our industry and designing every chump acquaintance to reflect the avant-garde aggregation we’re becoming,” said Esther Lee, all-around arch business administrator of MetLife. “Throughout our about 150 year history, we’ve consistently played a absolute important role in our customers’ lives. Today, we’re evolving our cast to accurate this important role – our blue-blooded purpose – to be the trusted accomplice to advice our barter cross their alteration worlds.”
MetLife’s new beheld branding is congenital about a clean, avant-garde aesthetic. The arresting new brandmark brings abreast dejected and blooming colors calm in a attribute of affiliation to anatomy an M for MetLife. The iconic MetLife dejected carries alternating the brand’s legacy, but has been brightened and now lives alongside a new blush – blooming – which represents life, face-lifting and energy. The broader MetLife cast palette expands to accommodate a ambit of active accessory colors, absorption the assorted lives of its customers.
As the aggregation moves in this new direction, it will appearance out its use of Snoopy and the Peanuts Gang. “We brought in Snoopy over 30 years ago to accomplish our aggregation added affable and attainable during a time back allowance companies were apparent as algid and distant. Snoopy helped drive our business and served an important role at the time,” said Lee. “We accept abundant account for these iconic characters. However, as we focus on our future, it’s important that we accessory our cast anon with the assignment we do and the affiliation we accept with our customers.”
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MetLife will be rolling out the new cast globally through 2017. The new architecture arrangement is now alive beyond mobile, amusing and web properties. In the U.S., book ads will arise in the Wall Street Journal, the New York Times and the Washington Post alpha Oct. 21 and new advertisement ads will be on air in December. Additional announcement is active in Mexico, Korea and Japan.
More advice can be begin at www.metlife.com.
About MetLife
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MetLife, Inc. (NYSE:MET), through its subsidiaries and affiliates ("MetLife"), is one of the better activity allowance companies in the world. Founded in 1868, MetLife is a all-around provider of activity insurance, annuities, agent allowances and asset management. Serving about 100 actor customers, MetLife has operations in about 50 countries and holds arch bazaar positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For added information, appointment www.metlife.com.
Note Regarding Forward-Looking Statements
This account absolution may accommodate or absorb by advertence advice that includes or is based aloft advanced statements aural the acceptation of the Private Securities Litigation Reform Act of 1995. Advanced statements accord expectations or forecasts of approaching events. These statements can be articular by the actuality that they do not chronicle carefully to absolute or accepted facts. They use words such as “anticipate,” “estimate,” “expect,” “project,” “intend,” “plan,” “believe” and added words and agreement of agnate meaning, or are angry to approaching periods, in affiliation with a altercation of approaching operating or banking performance. In particular, these accommodate statements apropos to approaching actions, -to-be casework or products, approaching achievement or after-effects of accepted and advancing casework or products, sales efforts, expenses, the aftereffect of contingencies such as acknowledged proceedings, trends in operations and banking results.
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Any or all advanced statements may about-face out to be wrong. They can be afflicted by inaccurate assumptions or by accepted or alien risks and uncertainties. Many such factors will be important in free the absolute approaching after-effects of MetLife, Inc., its subsidiaries and affiliates. These statements are based on accepted expectations and the accepted bread-and-butter environment. They absorb a cardinal of risks and uncertainties that are difficult to predict. These statements are not guarantees of approaching performance. Absolute after-effects could alter materially from those bidding or adumbrated in the advanced statements. Risks, uncertainties, and added factors that ability account such differences accommodate the risks, uncertainties and added factors articular in MetLife, Inc.'s best contempo Annual Report on Anatomy 10-K (the "Annual Report") filed with the U.S. Securities and Exchange Commission (the "SEC"), Quarterly Letters on Anatomy 10-Q filed by MetLife, Inc. with the SEC afterwards the date of the Annual Report beneath the captions "Note Regarding Forward-Looking Statements" and "Risk Factors," and added filings MetLife, Inc. makes with the SEC. MetLife, Inc. does not undertake any obligation to about actual or amend any advanced account if MetLife, Inc. after becomes acquainted that such account is not acceptable to be achieved. Please argue any added disclosures MetLife, Inc. makes on accompanying capacity in letters to the SEC.
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