Madison's Steve Stricker hits from the 18th tee at the 2012 Clash of Champions in Kapalua, Hawaii, which he won.(Photo: Associated Press)
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The PGA Tour and Stevens Point-based Sentry Allowance on Wednesday appear a five-year acceding authoritative Sentry the new appellation sponsor of the winners-only Clash of Champions at Kapalua Resort in Hawaii.
The Sentry Clash of Champions will advance its acceptable atom as the aboriginal clash in January back the 2017-‘18 PGA Tour agenda resumes afterward the anniversary break. The acceding extends through the 2021-‘22 season.
It is the aboriginal above sports advocacy for Sentry, one of the better business-focused alternate allowance companies in the United States. Terms of the accord were not disclosed, but appellation advocacy of a PGA Tour accident reportedly starts at $7 actor annually.
“We are abundantly aflame to be partnering with the PGA Tour and in accurate to be the appellation sponsor of the Clash of Champions,” said Pete McPartland, the president, CEO and administrator of the lath of Sentry. “We accept apparent how the bold of golf aligns so altogether with the majority of our business, which is the business allowance customer.”
Sentry assumes advocacy of a clash that dates to 1953, back it was alien at Las Vegas’ Desert Inn Country Club as an accident for winners from the antecedent season. The Clash of Champions remained at Desert Inn until 1967, back it confused to Stardust Country Club.
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In 1969, the clash confused from Las Vegas to La Costa Country Club in Carlsbad, Calif., area it remained for 30 years afore relocating to its accepted home at Kapalua Resort on the island of Maui.
The Clash of Champions has a affluent history of champions, from Apple Golf Hall of Fame associates such as Jack Nicklaus, Arnold Palmer and Gary Player to modern-day stars such as Tiger Woods, Phil Mickelson and Jordan Spieth. Madison’s Steve Stricker won the clash in 2012.
Justin Thomas, who won the PGA Championship on Sunday, is the arresting champion.
McPartland said Sentry would advantage appellation advocacy of the Clash of Champions in “two actual able ways.”
“One is the acceptance of Sentry to -to-be barter and absolute customers,” he said. “The acceptance that comes from somebody watching a PGA Tour event, abnormally over the holidays, and the around-the-clock focus on the Sentry Clash of Champions would accord us acceptance we would not get any added way over a five-year period, and hopefully longer.
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“But also, we’re activity to accompany some of our top barter and brokers to Kapalua and appoint with them. Many of our barter comedy golf and chase golf. We affectionate of see it as a year-round befalling to appoint with our customers.”
Sentry and its subsidiaries advertise acreage and blow insurance, activity insurance, annuities and retirement programs to businesses and individuals. The aggregation has added than 4,000 advisers in 41 states.
PGA Tour Commissioner Jay Monahan said appellation advocacy of the Clash of Champions would advice Sentry acquaint its cast to the world.
“That absolutely is our candied spot, back you’ve got a aggregation with such a affluent attitude and history like Sentry, to accord them a belvedere to acquaint their story,” Monahan said. “I anticipate the advance arch into January will advice on top of the branding you’re activity to see. It gives a absolute access point into the year and what they’re aggravating to achieve as a business.”
While this represents Sentry’s aboriginal above sports sponsorship, the aggregation has been complex with golf back 1984 back it congenital SentryWorld, Wisconsin’s aboriginal destination course. SentryWorld afresh underwent a multimillion-dollar advance and was ranked No. 34 on Golf Digest magazine’s 2017 account of “America’s 100 Greatest Public Courses.”
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